Zhejiang Haishen New Materials Debuts at 2026 International Surfactant & Detergent Exhibition, Deepening Cooperation to Open a New Chapter
From April 27 to 29, 2026, the highly anticipated 2026 International Surfactant and Detergent Exhibition (IESD Expo) was grandly held at Shanghai Cross-border Sourcing Convention & Exhibition Center. Zhejiang Haishen New Materials Co., Ltd. made a splendid appearance with its core products at Booth F015. Relying on a high-quality product system and professional technical services, the company attracted extensive attention and business negotiations from customers at home and abroad, successfully fulfilling the established goals of this exhibition.
As an enterprise with more than 30 years of in-depth dedication in the field of water-soluble polymer compounds, Zhejiang Haishen New Materials was founded in 1990. It is a participating drafter of industry standards for cellulose ether. The company mainly produces a series of products such as hydroxypropyl mEthyl Cellulose ether and hydroxyethyl cellulose ether, which are widely applied in eight major fields including daily chemical washing, construction and building materials. Its products are sold well in over 80 countries and regions worldwide.
At a critical period of the industry’s green transformation, the company closely follows the development trends of bio-based and eco-friendly products. It fully displays high-quality products tailored for the surfactant and detergent industries, fully demonstrating the company’s technical strength and innovative concepts.
During the exhibition, the team of Zhejiang Haishen New Materials warmly and professionally received every visiting customer. They patiently answered inquiries about product features, application scenarios, technical advantages and other related questions, and elaborately introduced the company’s production capacity, R&D strength and comprehensive after-sales service system.
The booth was bustling with visitors and filled with a vigorous negotiation atmosphere. Both domestic industry partners and professional overseas purchasers showed strong interest in the company’s products.
The exhibition delivered immediate and remarkable results. After in-depth on-site communication, a number of overseas customers highly recognized the company’s products and cooperation prospects, and made a special trip to visit and study at Zhejiang Haishen New Materials’ factory on the second day of the exhibition.
The customers conducted an on-site tour of the production workshops and R&D laboratories, and gained detailed insights into the production processes, quality control systems and innovative technologies. This further deepened their understanding of the company’s comprehensive strength and effectively boosted their willingness for cooperation.
This exhibition has enabled Zhejiang Haishen New Materials to further expand domestic and international market channels and enhance its brand image. Meanwhile, leveraging the exhibition platform, the company has accurately aligned with industry demands and gained in-depth insights into industry development trends, laying a solid foundation for in-depth cooperation and business expansion in the future.
Moving forward, the company will continue to delve into core business fields, focus on green innovation, and strive for win-win cooperation with global customers through high-quality products and services. It will also contribute to the high-quality development of the global surfactant and detergent industry.