Haixin New Materials HEC: The Invisible Driving Force for Coating Quality Upgrade

With the green development of water-based coatings, hydroxyethyl cellulose (HEC) has become a core additive for optimizing coating performance. As a professional manufacturer of cellulose ethers in China, Zhejiang Haishen New Materials Co., Ltd. has deep roots in the industry for more than 30 years, providing stable and efficient solutions for the coating industry with its high-quality GinShiCel® HEC products.

HEC plays a key role in coatings:

First, it thickens and stabilizes rheology, adjusts coating viscosity, provides thixotropy, ensures smooth application, prevents sagging at rest, and improves coating uniformity.

Second, it retains water and assists film formation, slows down water evaporation, extends open time, makes the paint film denser and smoother, reduces cracking and enhances adhesion.

Third, it disperses and prevents settling, effectively suspending pigments and fillers to ensure storage stability and color consistency.

Fourth, it features strong environmental compatibility. Its non-ionic structure adapts to various systems with low VOC content, in line with green development trends.

Zhejiang Haishen New Materials specializes in the R&D and production of cellulose ethers. It is a high-tech enterprise and a participant in formulating industrial standards. The company’s HEC products feature fast dissolution, high thickening efficiency, excellent water retention and stable quality. They are widely used in architectural coatings, industrial coatings and other fields, and exported to more than 80 countries and regions.

Going forward, Haishen New Materials will continue to innovate, empower the upgrading of the coating industry with high-quality cellulose ether products, and support the high-quality development of green coatings.