Haishen New Materials Attends Beijing Conference to Discuss Development, Empowering "Quality Housing" Construction with Innovative Auxiliary Materials

From December 11 to 12, 2025, the 2025 High-Quality Housing & High-Quality Materials Ecological Development Conference cum Annual Conference of the Architectural Coatings Industry was grandly held in Beijing. Concurrently, a special session focusing on the putty mortar and coating auxiliary materials industry—a key segment of the sector—was held.

Representatives from our company were invited to attend the event, gathering together with policymakers, industry experts, and representatives of upstream and downstream enterprises across the country to explore new pathways for the high-quality development of the industry.

At the conference, relevant leaders from the Ministry of Housing and Urban-Rural Development delivered an in-depth interpretation of the policy framework and practical requirements for "Quality Housing", enabling our company’s representatives to clearly grasp the industry’s policy orientation.

Experts from the China Academy of Building Research shared professional insights on the Construction Coating Application Service Certification system, providing a scientific basis for enterprises to upgrade construction standardization and service specialization.

During the roundtable forum themed "Reflections on Empowering Quality Housing with Quality Materials", representatives from all links of the industrial chain reached a consensus: high-quality putty mortar and coating auxiliary materials are important cornerstones for ensuring the quality of architectural coatings and improving residential living standards. Their innovation toward green and functional attributes will directly impact the effectiveness of "Quality Housing" construction implementation.

During the conference, representatives of our company actively participated in supply-demand matching and technical exchanges.

Focusing on key topics highlighted at the event, such as "R&D of green and low-carbon materials" and "Opportunities for entering the Central Asian market", representatives of Haishen New Materials conducted in-depth discussions with procurement directors of leading real estate enterprises and technical pioneers in the industry. They elaborated on the technological breakthroughs of the company’s cellulose ether products applied in eco-friendly putty powder, high-strength bonding mortar and other products. These products not only comply with the latest green building standards, but also achieve improvements in core performance indicators such as weather resistance and adhesion, and can meet the architectural coating needs of different regions.

This trip to Beijing has not only enabled our company to enhance its brand influence through this authoritative industry platform, but also clarified its future development direction by integrating industrial chain resources.

Going forward, we will continue to take technological innovation as the core driver, keep pace with the upsurge of "Quality Housing" construction, and contribute Zhejiang’s strengths to the ecological construction and high-quality development of the architectural coatings and auxiliary materials industry.