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Empowering Quality Upgrading in Daily Chemicals, Haisen New Materials Helps Create a Better Life with Professional Cellulose Ethers
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Empowering Quality Upgrading in Daily Chemicals, Haisen New Materials Helps Create a Better Life with Professional Cellulose Ethers

2026-03-28

Among the wide variety of daily necessities, Cellulose Ether, as a core functional additive, is reshaping product experiences with its "invisible power".

With multiple functions such as thickening, stabilizing, moisturizing and film-forming, it has become the "cornerstone of quality" for daily chemical products including shampoo, body wash, toothpaste and dish soap.

When dissolved in water, cellulose ether unfolds to form a three-dimensional network structure, which precisely regulates product viscosity, prevents stratification and sedimentation, ensures easy extrusion of shampoo, avoids splashing of dish soap, and enables fine and uniform forming of toothpaste paste.

Meanwhile, the hydroxyl groups on its molecular chains can lock in moisture and form a hydrated film on the skin surface, alleviating the degreasing irritation caused by surfactants. This endows personal care products with mild and moisturizing properties and improves user comfort.

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Zhejiang Haisen New Materials Co., Ltd. has been deeply engaged in the field of daily chemical-grade cellulose ethers for more than 30 years. It is a professional R&D and manufacturer of non-ionic cellulose ethers in China, as well as a participant in formulating industrial standards. Focusing on the daily chemical sector, the company has launched two core products: daily chemical-grade Hydroxypropyl Methyl Cellulose (HPMC) and Hydroxyethyl Cellulose (HEC). Featuring high purity, high transparency, excellent thickening and foam-stabilizing performance, as well as good compatibility, these products are suitable for various daily chemical formulations.

Haisen daily chemical-grade HPMC features remarkable thickening effect, salt resistance and frost resistance, which can stabilize foam and optimize skin feel. HEC, with its excellent moisturizing and film-forming properties, enhances the moisturizing effect and durability of products.

These two products are widely used in personal care, cleaning, oral care and other fields, helping daily chemical enterprises develop high-quality and differentiated products.

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As a high-tech enterprise, Haisen New Materials is driven by technological innovation and strictly controls the entire production process.

Our products have obtained a number of authoritative certifications and are exported to more than 80 countries and regions around the world.

In the future, the company will continue to focus on the R&D of cellulose ethers for daily chemicals, empower the upgrading of the daily chemical industry with higher-quality products and services, and bring consumers safer and more comfortable daily care experiences.